Real Pearls Are for Real People

At Tide & Pearl, we believe authentic pearls belong everywhere, at the office, at the market, at brunch, on a whim. Freshwater pearls for everyone

The Lullu Edit – From Our Founder’s Atelier


A rare collection from the atelier that started it all.

Originally created under our founder’s first brand, Lullu, these pieces embody timeless craftsmanship, hand-selected pearls, and small-batch artistry.

Each design arrives in exclusive Lullu Atelier packaging and is available in limited quantities.

Shop The Lullu Edit →
  • Authentic Pearls Jewellery

    No imitation ever. Shop with ease knowing every piece is crafted using genuine, authentic pearls, responsibly sourced for timeless beauty and trust.

  • Hypoallergenic

    We use only hypoallergenic metals so you can wear your jewellery with confidence. Safe for sensitive skin and made to be as gentle as it is beautiful.

  • Safe & Secure Shopping

    Proudly South African. Enjoy secure payment options and reliable nationwide delivery. Your perfect pearl piece is just a click away.